“Style is knowing who you are, what you want to say, and not giving a damn.” ~ Orson Welles 

I like to shatter the rules on how the ageless woman “should dress.” At 58 I have no rules when it comes to dressing – as I’ve done all my life! SoStylish is my personal fashion directory, now shared with you! I’d like to propose a new shopping approach for the 50+ woman, and that is to only shop at sites and stores that cater to our demographic. Let’s show the fashion industry, advertisers, and magazines that we do have discerning buying power and will no longer accept to be treated as invisible or frumpy!

india hicks

India Hicks

India Hicks launched her brand to help women get back in the workforce. And just like the ambassadors, the products have unique backstories – all conveying the message that it’s important to be an individual. 

the middle page

The Middle Page

A personal fashion blog mixed with “a little breast cancer” by Cathy Williamson. A fun place to go for fashion, but also a place that she might meet you in “the middle” of whatever is going on in your life.

SA - SoStylish


We are proud of our years, but we have a real aversion to simplistic formulas about dressing by decade as if we are all united in style after a certain point— and no tolerance for back-handed compliments that end in “for your age.” 

cindy jospeh

BOOM by Cindy Joseph

The philosophy behind BOOM by Cindy Joseph is anti-anti-aging. “Negative concepts of aging are make-believe, man-made and invented. We make them true by believing them…Your face tells a wonderful story. Why hide it?” 


Tory Burch

I love Tory Burch for two reasons: 1) Her summer resort collection. 2) The Tory Burch Foundation, which supports the empowerment of women entrepreneurs. Their motto, “Today we’ll change tomorrow.”


Levi’s 800 Curvy Series

“As you all know we invented the blue jean. And we’re reinventing what it means to wear them… Curve ID was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.”


The Outnet

Since its launch in 2009 by The NET-A-PORTER.COM Group, THE OUTNET has established itself as the go-to destination for the global, style-conscious shopper looking for the best designer brands at amazing prices.

tanya foster

Tanya Foster

Sophisticated, fun, and flirty with an easy “Shop This Look” feature. “Tanya Foster is a lifestyle blog. Here you will find information on fashion, travel, restaurants, recipes, beauty, aesthetic procedures and much more.”

fab after 40

Fabulous After 40

“Deborah hears you when you say you don’t want to look like your teenage daughter or an old lady. A community of like-minded fashionistas who will support you and cheer you on the road to a new you. 


Diane von Furstenberg

Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry.”



With an emphasis on making fashion approachable and style attainable, WWW connects readers with expert advice while providing tips and insider information from across the world.”


Looking Stylish

“Having styled hundreds of women of all shapes, knowing how different brands fit, what works for women of different ages and what doesn’t, Looking Stylish brings together style advice, tried and tested.”


Viva Fifty

“The realization of my dream to build a bilingual and multicultural community that celebrates life and the joy that midlife can entail. My hope is that we can inspire and empower one another to thrive in health and happiness.”

marla wynn


“The first store featured low-priced lookalike products of popular, higher-end clothing. During the 1980s, Ortega changed the design to react to new trends in a quicker way, which he called “instant fashions.”


Shrimpton Couture

Shrimpton Couture is a on-line vintage e-boutique that specializes in luxury vintage couture. Deemed by Vogue as, “The Net-A-Porter of Vintage” and “The Best Vintage Clothing Site in the World.”



“Fabulous looks. Conversation-starting jewelry. Because confidence is seasonless, originality is timeless and style is #‎ageless.”



Marla Wynne

“No matter where your busy life takes you, look stylishly put-together with Marla Wynne’s HSN-exclusive line of apparel. Emphasizing casual comfort and wearability, the collection includes easy-care, easy-wear separates that work with your current wardrobe.”

Isaac Mizrahi Live!

Isaac Mizrahi’s world is bold & colorful—just like his QVC collection. What I like about it is that it includes plus sizes and lots of options when it comes to pant length, accessories, shoes, and more.

That’s Not My Age

“Alyson Walsh, journalist, former fashion editor and author of Style Forever: the grown-up guide to looking fabulous… I strongly believe that you don’t have to have youth to have style – and I wanted to share ideas and celebrate inspirational women (and men) of all ages.”

une femme d’un certain âge

“I started this blog in hopes of having a conversation for our demographic, which no one else seemed to be addressing at the time. I’m delighted to say that’s changed since then, and Une femme d’un certain age is now only one of many, many fabulous style blogs and websites for women over fifty.”

SA - SoStylish

Zest Now

“We need new information, advice, recommendations and inspiration. attempts to be a resource to help us to live our best lives after 50.”


“Fashion and quality at the best price in a sustainable way. Founded in 1947, H&M is a global fashion brand and pioneer of design collaborations with style icons such as Karl Lagerfeld, Stella McCartney, and Roberto Cavalli.”

J. Crew

“Quality is our highest priority. It’s in everything we do, from our design (always starting with the finest materials) and production (at the world’s most renowned factories, where much of the work is done by hand) to our personalized service.”


They take the guesswork out of dressing, the legwork out of shopping, and the panic out of packing. Great style and advice on demand, non-stop. What to wear . . . anywhere!


J. Jill

“You’ll love our exclusive, original designs…With a relaxed approach to style, we offer women an easy way to dress with the perfect balance of fashion, comfort and style. We interpret the trends, you make them your own.”


Sixty and Me

“A community of like minded women who don’t feel old, but who are passionate about living life, embracing change, trying new things, meeting new friends, and exploring new lifestyles.”


The Sequenist

“During my first year of being a mother, I neglected my style. Once it became a priority again…I realised that style is a language, and since I hadn’t spoken it in a while it took some time to get fluent again, but once I started talking style I couldn’t stop.”



“Capturing the zeitgeist every season, it exemplifies up-to-the-minute affordable style, while its brave and irreverent approach has endeared fashion-conscious shoppers and industry icons alike.”